Academic (?) - iPod tops beer on campus

iPods knock over beer mugs
By Mike Snider, USA TODAY - Updated 6/7/2006 11:20 PM ET
Excerpt: That iPods are "in" on college campuses might not surprise you. That Apple's portable music players are more popular than beer? Now that's surprising.
Beer traditionally has had the biggest buzz with college students: Seventy-five percent consider drinking beer "in" on their campuses, according to Student Monitor's Lifestyle & Media Study.
Only once in the past decade of the biannual survey, in 1997, was beer bumped from the top spot — by the Internet, says Student Monitor's Eric Weil. The Ridgewood, N.J., research firm surveyed a representative group of 600 students.
Among the findings:
• iPods were the No. 1 "in" thing on campuses; 73% of students mentioned it. iPods were even more popular with Hispanic students (77%) and women (76%).
• Drinking beer tied with the college networking site Facebook.com (71%).
• Nos. 4 to 10 were drinking other alcohol (67%), text messaging (66%), downloading music (66%), going to clubs (65%), instant messaging (63%), working out (62%) and coffee (60%).
http://www.usatoday.com/tech/news/2006-06-07-ipod-tops-beer_x.htm