Who's behind MySpace

In the July 2006 issue of Wired, an interesting article on Rupert Murdoch and his media empire, which is spreading onto the internet.
Will the desire to turn MySpace into a marketing venue ruin the chaotic culture that makes it so appealing?

Read:
His Space
Twilight of the media moguls? Not for this guy. With the $580 million purchase of MySpace, News Corp. chief Rupert Murdoch is betting he can transform a free social network into a colossal marketing machine.
http://www.wired.com/wired/archive/14.07/murdoch.html